Must-Have Digital Marketing Apps for Team Success in 2023

A few years back, marketing was about promoting your brand through the newspaper, creating advertisements for television, or the easiest way was building goodwill through word of mouth. 

Ever since the word “Digital” has been attached to marketing things have become different in more than one. The information pool today has become more extensive than ever before and consumers can no longer be swayed by make-believe content and gimmicks.

It’s no longer enough to design an ad and hope for the best; you need to know your customers, understand what they want, and develop a plan that suits their requirements. As a result, efficient marketing now demands a more comprehensive, user-oriented plan, which comes in the form of powerful digital marketing applications. 

Marketing must therefore be more agile than it has ever been. Thanks to the internet, customers may now respond to commercials and marketing efforts in real-time, so you must be ready to adjust if you want to stay ahead of the competition.

Every day, we witness the emergence of dozens of new digital marketing tools created to assist our businesses in their day-to-day operations. Implementing digital marketing software to promote a brand online is a big part of why this technique is so scalable, especially for small businesses.

 Best digital marketing apps based on categories 

We’ve compiled a comprehensive list of the top digital marketing apps based on different categories for high-functioning teams looking to boost their results. 

This list can serve as the cornerstone of a robust marketing stack, whether for managing customer connections, winning over prospects, or identifying new marketing opportunities.

• Project Management and Collaboration Tools

1. ProofHub

ProofHub is a powerful team communication and project management software that is simple to learn and use. This SaaS solution can help your company save time, money, and resources by optimizing workflow operations with a variety of advanced features all in one place. From any device, at any place, you may manage many parts of your job from a single platform. 

ProofHub is an amazing work management tool for teams and enterprises of all sizes, thanks to its multilingual design, easy learning curve, straightforward features, good customer support, and flat-rate pricing plans. ProofHub, in addition to its basic time-tracking tool, includes all the features you’ll need to stay in complete control of your tasks, teams, projects, and communications.

Through Discussions, Workflow and Kanban Boards, to-do lists, and Gantt charts, ProofHub promotes better planning. Notes, calendars, and files can help you manage and perform tasks. ProofHub provides a consolidated access point for all different file-sharing platforms, thanks to third-party integrations like Google Drive and Dropbox. Further, ProofHub’s group chat and proofing are excellent for accessible communication and synchronization among teams. More features include project reports and timesheets, the go-to tools for completing projects on time and within budget. ProofHub has multiple service tiers, including Individual, Startup, Business, and Enterprise options.

Apart from English, ProofHub is available in German, Spanish, Portuguese, French, Russian, Italian, Dutch, Chinese (Taiwan), Turkish, and Polish.

Main features include: 

• Custom fields
• Gantt charts
• Kanban boards
• Dark mode
• Table view
• Widgets and Daily agenda
• Time tracking
• Scheduling calendar
• Group chat
• Real-time notifications   
• Announcements and Discussions

2. Asana

Asana is a cloud-based project management tool that assists teams in mapping out every element of projects within a business. Asana allows teams to plan and streamline everyday work in an efficient and effective way.  From agencies to software teams, everyone uses it to manage their projects. The tool offers an intuitive interface that lays out project plans and deliverables, promoting a rich project experience. 

Asana is a useful application for keeping track of and managing team projects. Unlike other project management software, Asana has a user interface that is both intuitive and easy. Task prioritizing improves team productivity and efficiency, and all changes are updated in real-time. 

3. ClickUp

ClickUp is a cloud-based project management application that bills itself as an all-in-one. It is distinguished by its extensive feature set, including docs, goals, and an inbox. ClickUp’s dashboard allows you to handle most things, from emails to managing workload across team members. It also has several visualizations for planning work weeks ahead of time.

ClickUp is also one of the only solutions with such a broad range of integrations. It claims to have over 1,000 integrations with technologies utilized to suit specific project requirements. Users get access to various productivity tools, including Kanban boards, lists, task tracking, and more. Customizable user roles can help remote teams.

4. Jira

Jira is an Agile project management tool that follows the Agile methodology. It is used by agile software development teams and any other team that follows the Agile methodology. It has Kanban boards, configurable workflows, and stakeholder collaboration features to help Agile projects run smoothly.

Teams can develop a fully native workflow that interfaces with other services like Github or BitBucket. Jira is a great candidate for Agile software development teams because it combines numerous technologies, and Jira can handle everything from product road mapping to sprints and releases.

5. Rocket.Chat

Rocket.Chat is a collaboration platform that enables remote teams to easily communicate with their coworkers and stay on top of their projects. 

For marketing teams, using Rocket.Chat could mean getting in touch quickly not only with their internal team mates, but also with external collaborators and clients. Due to omnichannel and federation capabilities, you can talk via Rocket.Chat with email, WhatsApp, Instagram, or Twitter users.  

Teams can chat in direct messages, groups, channels, and discussions. They can also connect on video calls within Rocket.Chat via Pexip, Jitsi, or Google Meet. That way, collaboration is made easy even when teams and collaborators work physically apart. 

Since it’s an open source software, integrations are made easy, and Rocket.Chat can fit into any marketing teams’ workflow to improve productivity and make it easier to talk to various stakeholders inside and outside of the organization.

• Email Marketing Tool

6. Hunter

Hunter is a lead generation tool that simplifies the process of finding and verifying email addresses for cold outreach. Its advanced algorithms automate email discovery, saving time and effort while ensuring accuracy. Their solution allows users to connect with potential customers, influencers, and journalists by identifying accurate and up-to-date contact information associated with specific domains.

Additionally, the tool offers email verification, reducing the risk of sending emails to inactive or invalid accounts. With its user-friendly interface and reliable data, Hunter is a must-have for teams looking to enhance their outreach strategy. It enables professionals to focus on the right people and streamline their outreach efforts, making it an essential tool for successful digital marketing campaigns.

• Data Visualization & Reporting Tools

7. Tableau

Tableau is a data visualization platform that allows data analysts, scientists, statisticians, and other professionals to analyze data and form clear conclusions based on their findings. Tableau is well-known for quickly processing data and providing the desired data visualization output. It can do so while maintaining the highest level of security and guaranteeing to address issues as soon as they arise.

Tableau users can also prepare, clean, and format their data before creating data visualizations for meaningful insights. Tableau is a data visualization tool that may be used by a single data analyst or by entire business teams and companies. It offers a 14-day free trial before moving on to the premium version.

8. Meistertask

MeisterTask is a task and project management software geared for agile teams. The tool has a number of reporting options for tracking team productivity, as well as bespoke dashboards and the opportunity for team members to construct customized agendas tailored to their working style. MeisterTask has an easy-to-use UI and is intuitive to use.

Progress reports, time reports, and safety reports are all available to users. View and download reports that show completed, overdue, and impending tasks. Information on how much time team members are tracking, as well as reports on data security, privacy, and compliance, is available to project managers and team leads.

9. Looker

Looker is a data visualization tool that can go into the data and analyze it in order to extract helpful insights. It delivers real-time data dashboards for in-depth research, allowing businesses to make quick decisions based on the data visualizations. Looker also connects to Redshift, Snowflake, BigQuery, and more than 50 SQL dialects, allowing you to connect to numerous databases without difficulty.

Data visualizations created using Looker can be shared with anyone using any tool. You can also export these files in any format right away. It also offers customer service, which allows you to ask any query and get it answered. A pricing quote can be requested by filling out a form.

10. Google Data Studio

Google Data Studio is a free application that lets you create detailed reports and dashboards from data. You may use Google Data Studio to pull data from spreadsheets, Google Analytics, and Google Ads, among other places. The dashboards in Google Data Studio are shareable, and they may empower team members by giving them access to data that is crucial to making decisions.

Google Data Studio is a free reporting tool with a simple user interface that anyone can use, even if they have no experience with data analytics. Pre-built data connectors, data visualization, and generated metrics are just a few of the features. It enables you to set custom filters to ensure that data is presented in the way you want it to be.

• Design and Content Creation Tools

11. Canva

Canva is a design tool for creating professional-looking digital and print marketing collateral. You can generate professional-quality media for your business with access to over one million stock pictures, illustrations, and fonts. This software has pre-built layouts that make dragging and dropping pieces into place a breeze. Canva makes it easy for teams to customize templates aligning with the style and image of their business. 

Canva is the tool for you if you find Adobe Photoshop overwhelming. This online design tool comes with various configurable templates, drag-and-drop formatting, and free photos, images, and fonts.

12. Google Trends

Google Trends keeps you up to date on what’s going on. Google Trends provides comprehensive information about popular and trending topics, which is highly valuable for content creators. It’s great for teams and individuals who develop material regularly. This includes persons who blog, have a large social media following, create material for specialized audiences, or work in marketing.

The Content Marketing Institute recommends Google Trends to research keywords, come up with content ideas, and keep track of your brand. Users can simply type in a topic or browse through featured insights and popular news to get access to the details they need. Google Trends shows the frequency of search phrases about the overall number of searches across different geographic locations, and Google Trends also displays search interest over time. Depending on the flux of inquiry volumes, you may choose one issue over another to discuss in whatever material you develop.

13. Visme

Visme is a visual content platform that allows anyone, including non-designers, to quickly produce stunning presentations, infographics, reports, and social media photos.

Visme’s platform is primarily intended to create presentations and data visualization. Visme is great for anyone who routinely publishes research on platforms like Twitter or LinkedIn because infographics and new data are among the most-shared types of material on social media.

Aside from aesthetic design, the platform allows you to pull data from external sources, making presentation building a breeze.

14. Grammarly

Grammarly is a spelling checker and grammar tool hugely popular among editors and proofreaders. It assists users with writing error-free material for Gmail, Facebook, Twitter, LinkedIn, and practically any other website.

Grammarly works by scanning your text for common and sophisticated grammatical errors, such as subject-verb agreement, article use, and modifier placement, using Artificial Intelligence (AI).

HubSpot’s Ultimate List of Free Content Creation Tools & Resources includes Grammarly. Grammarly is a platform for automated proofreading, and it detects and corrects over 250 different types of spelling, grammatical, and punctuation mistakes. It also goes above and beyond regular checks by providing explanations and assisting users in improving their writing skills. 

• Social Media Tools

15. SendPulse chatbot builder

SendPulse is a multichannel marketing automation platform working to help marketers combine the power of email, SMS, and chatbot marketing in a single hub. 

At present, with SendPulse you can build chatbots for Facebook, WhatsApp, Telegram, and finally Instagram. 

Instagram chatbot builder is one of the most expected additions to the platform’s functionality. Businesses, heavily reliant upon Instagram marketing and selling, will find SendPulse’s Instagram chatbot a really handy tool. Apart from auto-replies and other usual things that chatbots do, this one can react to brand mentions in your subscribers’ stories.

16. BuzzSumo

BuzzSumo is a tool that allows users to locate the most popular content and influencers on the internet. It can be used to see which material works best for any topic, and all you have to do is search for a topic or a website to get started.

By evaluating which of your pages received the most engagement, you can better understand your effect on social media and design smarter content strategies with BuzzSumo. The findings will be broken down by Facebook, Twitter, Pinterest, and Reddit shares by BuzzSumo.

This has the extra benefit of observing which articles are performing well across the web without having to monitor multiple social networks all of the time.

17. Falcon

Falcon is an all-in-one social media platform that makes managing all of your social media channels a breeze. It can assist you in establishing a social media presence, reaching out to your target audience, and expanding your brand. It gives you access to information that can help you make better decisions.

Falcon allows you to scale up your social media marketing activities from a single centralized location. The application is an amalgamation of scheduling, engagement, advertising, and tracking platform all rolled into one. 

Analytics, benchmarking, consumer data management, and social listening are other features of this hugely popular social media application. Facebook, Twitter, Instagram, LinkedIn, YouTube, and other popular social media platforms are all supported by Falcon.

18. Sprout Social

Sprout Social is a social media management software that allows organizations to centralize their content calendar and resources. The tool enables you to produce and schedule content across several platforms, perfectly timed to coincide with your followers’ most active times.

Sprout makes it simple to collaborate with colleagues and consumers and uses social media management tools. Our Smart Inbox provides you with a clear view of your social messages, allowing you to answer carefully and quickly.

This user-friendly platform is simple yet powerful, and it includes all of the essential functions and any customized features that are requested. Individual statistics for each post is one such feature. Sprout caters to digital agencies and medium-sized organizations, including post approvals and permission settings administration.

19. Hootsuite

Hootsuite lets you manage various social content streams from Twitter, Facebook, LinkedIn, and Instagram all in one place. It is one of the most well-known social media technologies available. Working with a social team across various networks might be tricky, but Hootsuite makes it possible for you and your team.

Hootsuite is well-known for being a comprehensive platform with an excellent social listening feature with a 30-day trial period. In addition to client administration, Hootsuite’s social media management tool provides bulk scheduling, which means you may upload multiple posts simultaneously. They don’t have an Auto Post tool, a social inbox, or a way to find influencers.

• Video Marketing Tools

20. Biteable

Biteable is a cloud-based video creation and editing tool that allows organizations to produce video content using customizable themes, an animation library, stock footage, and more. 

It combines all three, enabling anyone to create content that may be used in various ways. Biteable is an easy-to-use web design tool that makes it easy to produce content to help get your message over to your audience, from HR and operations to marketers, agencies, and entrepreneurs.

White-labeling tools are included in the software allowing businesses to customize the platform with custom logos, colors, or watermarks to establish brand identity with clients.

21. Animoto

Animoto is a virtual video creation platform that creates video slideshows and customized web-based presentations from images, video clips, and music. It’s a fantastic tool that can help you save time, effort, and effort when building a video marketing campaign.

It integrates with popular social media platforms such as Facebook, Picasa, Flickr, Photobucket, and Smugmug. Its most basic subscription is free, and it provides you unlimited access to make 30-second movies with HD options and 600+ audio tracks to enhance them.

22. Filmora

Wondershare’s Filmora is a simple and easy-to-use video editor that is immensely popular among video makers, especially beginners. The tool allows users to conduct simple edits such as trimming, rotating, brightness, contrast, speed, audio adjustments, and complex effects such as Picture in Picture (PIP, also known as a Video Overlay) and Scene Detection.

Filmora also has an extensive music library and overlays, effects, and texts to help you make your movie stand out.

23. Vyond

Vyond is a video animation application that allows you to produce a complete video for educational or training reasons. Vyond’s true strength lies in its focus on training, education, and straightforward information delivery. Although it can be used in other ways and includes background music, sound effects, and other animation video hallmarks, its true strength lies in its focus on training, education, and straightforward information delivery. 

Vyond does not require advanced degrees or knowledge of animation techniques but instead allows organizations and companies to produce dynamic and compelling videos using Vyond creators’ experience. Vyond may be used to make training videos, whiteboard videos, instructive videos, and more, even if you have no prior expertise.

• Search Engine Optimization (SEO) Tools

24. Ahrefs

Since its inception in 2011, Ahrefs has swiftly established itself as one of the most popular SEO tools on the market, with web developers and content creators worldwide using it to improve their online presence. Ahrefs has various unique features, including a proprietary web crawler that is second only to Google in terms of size and speed.

With over 295 billion indexed pages and over 16 trillion backlinks, Ahrefs has the most extensive backlink index among prominent SEO tools. Ahrefs is a robust SEO tool with features ranging from keyword management to competition analysis. While its user interface isn’t designed for newbies, it’s an excellent option for seasoned digital marketers.

25. Buffer

Buffer is one of the most well-known social media app for scheduling posts, though it has undergone numerous upgrades, shifts, and iterations. The tool supports platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Users with a free Buffer account can link over three social profiles, including Facebook Pages and Groups. Buffer’s intuitive dashboard, mobile apps, and browser extensions simplify scheduling updates.

Buffer will construct a schedule for you when you first connect a social account. Buffer produces four slots every day by default for the time zone you’ve selected: in the morning, about midday, late afternoon, and later in the evening.

26. SemRush

Semrush is a fantastic all-in-one search tool that helps teams in keyword research, competitive analysis, and rank tracking. Other services offered by the tool include examining data like search volume and cost per click. The software also gathers data on internet keywords from the Google and Bing search engines.

Hundreds of thousands of marketers use its features to increase online search traffic. Hundreds of tools enable SEO, content marketing, market research, advertising, and social media marketing on the platform. This tool also allows you to look into your competitors’ text and media adverts, saving you a lot of money on testing.

27. Google Search Console 

Google Search Console is a web tool that allows web admins to verify the progress of their websites’ indexing and optimize their exposure. It allows you to track and report on the visibility of your website in Google’s search results. Users can navigate through the tool by adding a code to your website or going through Google Analytics to check your website before submitting your sitemap for indexing. 

Although a Search Console account isn’t required to appear in Google’s search results, you can use it to control what is indexed and how your website is shown. It’s essential for new websites because it allows site owners to submit web pages for indexing by search engines.

• Customer Relationship Management Tools (CRM)

28. Monday.com

Monday.com’s project management and CRM solutions keep you on track so you can concentrate on your clients rather than your software. Its user interface resembles that of a spreadsheet, but the tool offers a plethora of features that have made it a hot favorite among users. Custom dashboards keep the information you need at your fingertips, and eight data visualization options, including Gantt charts and Kanban boards, let you dive deep into your workload. 

With lead gathering and tracking, marketing outreach, and sales pipeline management tools, Monday.com’s project management features complement its customer relationship management capabilities. The software quickly adjusts to multiple project techniques, such as sprints, Agile, and Waterfall planning, and accommodates your existing workflows. Monday.com keeps track of workloads in real-time, so you’ll always know where to put resources before something gets lost in the shuffle.

29. Salesforce

Salesforce is a well-known CRM brand that has been hugely popular with organizations globally. It’s the go-to CRM for small organizations that expect to expand and need a CRM that can keep up. Salesforce is jam-packed with functionality, yet its user-friendly design makes it simple to use for anyone with any technical knowledge. 

The account and lead management capabilities that track deals from lead to completion and the built-in email connectivity with Gmail and Outlook are precious to small teams and solo business owners. Customizable reports and dashboards refresh in real-time to give salespeople the most up-to-date information.

30. HubSpot

The HubSpot CRM platform is an essential component of the HubSpot ecosystem. It’s a SaaS solution for inbound marketing that seeks to assist businesses of all sizes to attract visitors, convert them into paying customers, generate more leads, and close more deals. Its powerful interface and features have had a significant influence on its clients. It is mainly free, which draws the majority of clients. 

Because of a slight learning curve and easy navigation, clients may get started quickly with HubSpot. The tool has the upper hand above other CRM tools for it offers teams a plethora of features. HubSpot, without a doubt, delivers the best CRM integrations which further make it one of the best CRM tools in the market.

31. Pipedrive

Pipedrive is a sales-focused CRM that employs artificial intelligence (AI) to automate monotonous operations and keep track of leads and sales. They currently have over 90,000 customers and have processed over $24 billion in transactions. Pipedrive is a well-known Customer Relationship Management solution that was designed for the highest performance with minimal effort. 

For critical information about your sales, existing customers, and leads, Pipedrive makes it simple to configure filters and search criteria. Even a few seconds can make or break a transaction, and you’ll save hours in spreadsheet admin in the long run.

Wrapping up

Virtual business competition is escalating at a breakneck pace, and digital marketing is critical to staying ahead of the pack. You must act at the proper time to make marketing very effective. To do so, you’ll need the most up-to-date technologies to increase your productivity.

The tools listed above have been carefully selected to assist you in your endeavor. These digital marketing apps will assist you in growing and expanding your organization. 

Here’s hoping this article was insightful to my readers.